The Hall Opens “Anatomy of a Comeback”

It arguably started with 6:04 left in the third quarter. The New England Patriots trailed the Atlanta Falcons, 28-3, in Super Bowl LI and faced a fourth down-and-three situation. Fail and it was almost certainly game, set, match – a disappointing blowout loss on the game’s biggest stage.

The Patriots had shown a bit of desperation, calling a rare double pass on third-and-three that fell incomplete and was well defended. So now quarterback Tom Brady and the offense faced the most important play of what would be many over the final 21 minutes.

Brady caught the snap, saw Julian Edelman double teamed in the middle of the field and hit Danny Amendola out to the left, who then broke a tackle and gained 17 yards and a first down.

“It was an option route out there to the slot against man coverage,” head coach Bill Belichick explained in an exclusive interview for The Hall’s “Anatomy of a Comeback” exhibit, which will open on Thursday, July 29. “It was a good throw, a good catch and obviously a big play for us.”

Of course, the big plays continued for New England. NFL Films caught linebacker Dont’a Hightower on the field imploring his teammates “No more mistakes. No more ‘my bads.’

Over those last 21 minutes, almost everything to go New England’s way and nearly everything did. Well, except for a botched onside kick and a missed extra point that forced the Patriots to convert a pair of two-point conversions to draw even. But that just reinforced Julian Edelman’s halftime point that the comeback would make a “hell of a story.”

It sure did. And The Hall is now uniquely telling that story within The Super Bowl Experience exhibit, which is presented by Raytheon. The new “Anatomy of a Comeback” area features 8 monitors – two 55-inch displays and six 22-inch mosaic tile-like displays. After conducting exclusive interviews with Belichick, Julian Edelman, James White, Devin McCourty and Trey Flowers, The Hall will present the comeback differently that what has aired on the NFL Network.

“It’s the anatomy of the comeback, not just highlights and in-game audio from the players and coaches,” Hall executive director Bryan Morry said. “NFL Films does an amazing job of capturing all of that in-game action and producing shows that we all love. So we wanted to attack it differently. They provide us access to their footage, which we utilize to add color, but we wanted to provide our fans with Coach Belichick’s perspective. What adjustments were made? What was the mindset at 21-0 and 28-3? We think fans will be deeply and emotionally engaged in what we produced.”

The exhibit also features large graphics and artifact display cases that will be displayed in a non-traditional way. Artifacts including White’s uniform and the game-winning touchdown ball; Edelman’s helmet and gloves; and the ball Matt Ryan fumbled on Hightower’s strip sack will be displayed within the graphic images of those plays to create a three-dimensional effect.

None of that is possible, however, if Brady doesn’t find Amendola for that fourth-down conversion, which eventually led to the 5-yard Brady-to-White touchdown pass that started the comeback. That score came with just 2:06 left in the third quarter. The missed extra point left the Patriots down, 28-9, with 17:06 left to play.

“I told the team at halftime when it was 21-3 that I didn’t think Atlanta had enough points to win,” Belichick revealed. “I felt like we had plenty of time and that the point differential wasn’t so great that we couldn’t overcome it.”

The two first half turnovers that resulted in 14 Atlanta points was the obvious reason for the deficit. New England outgained Atlanta in the first half, 210-189, but a LeGarrette Blount fumble at the Falcons 29 snuffed out one scoring chance and led to an eventual Falcons touchdown while a Tom Brady interception that was returned for an 82-yard touchdown thwarted another.

“I felt like we had control of the game, but we didn’t have control of the score,” Belichick said. “When it went to 28-3, then you’re looking at not having enough possessions to be able to close the gap. So at that point, it was starting to feel a little bit different that it did at halftime.”

It also, in some respect, took the pressure off, according to Patriots safety Devin McCourty. “I think all the pressure went away,” he said. “For us as a defense, it was just about going and playing ball. We were just playing to fight and claw to get back in the game and make it respectable. I think it allowed us to play free and fast because we had nothing to lose at that point.”

Of course, the Patriots did come back. A field goal. A strip sack. Two touchdowns, two 2-point conversions and an overtime coin toss followed by White’s championship-winning 2-yard touchdown run crowned the Patriots Super Bowl LI champions.

“The nature of that comeback required us to do something different at The Hall,” Morry said. “We couldn’t just add a Super Bowl trophy and some highlights and be done with it. The Krafts recognized that and made a significant investment to improve the Super Bowl Experience exhibit that we just renovated two years ago. We think the fans will love it.”